Measuring the Aesthetic Appeal of Textiles1
Author:
Affiliation:
1. Textile Fibers Department, Textile Research Laboratory, E. I. Du Pont De Nemours and Company, Inc., Wilmington, Delaware
Publisher
SAGE Publications
Subject
Polymers and Plastics,Chemical Engineering (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/004051756503500508
Reference7 articles.
1. Boyd and Westfall, "Evaluation of Continuous Consumer Panels as a source of Marketing Information," Monograph on Marketing Research Techniques. Series A, American Marketing Association, 27 East Monroe St. Chicago 3, Illinois, 1960, p. 19.
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