Measurement and prediction of the international reputation of Chinese women’s apparel and accessories

Abstract

Chinese women’s apparel and accessories have been often mentioned by other countries in history and nowadays, and the underlying culture along with these apparel and accessories contributes to this developing world to some extent. The assessment of the international reputation for these kinds of apparel and accessories is important for better understanding the worldwide cultural exchange, globalization, social development and so on; however, it remains unknown. This study presents a work with the overall objective to measure and predict the international reputation of Chinese women’s apparel and accessories. To reach this objective, the study first proposes a data mining procedure to use online query volume data from the Google Ngram corpus to construct a reputation index in order to measure the international reputation of Chinese women’s apparel and accessories. Then, by establishing a series of socio-economic and political determinants associated with the international reputation of Chinese women’s apparel and accessories, several forms of support vector machine based models are developed, aiming to predict their international reputation. There are two contributions out of this work: (1) presenting the first ever large-scale quantitative examination of the trend and measurement of the international reputation of Chinese women's apparel and accessories, which provides a new method to identify the dynamic transition of sociocultural development; (2) constructing a quantitative model to predict the international reputation of Chinese women's apparel and accessories, which generalizes an implication to understand the other sociocultural object and its impact factors.