Reviews and Communications
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Published:1994-06
Issue:1
Volume:14
Page:82-83
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ISSN:0276-1467
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Container-title:Journal of Macromarketing
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language:en
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Short-container-title:Journal of Macromarketing
Author:
de Monthoux Pierre Guillet1
Publisher
SAGE Publications
Cited by
1 articles.
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