The Past, Present, and Future of Using Social Marketing to Conserve Biodiversity
Author:
Affiliation:
1. Oxford Martin School, University of Oxford, Oxford, United Kingdom
2. Department of Zoology, University of Oxford, Oxford, United Kingdom
3. Institute for Conservation Research, San Diego Zoo, Escondido, CA, USA
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics
Link
http://journals.sagepub.com/doi/pdf/10.1177/1524500419825545
Reference23 articles.
1. Conservation social science: Understanding and integrating human dimensions to improve conservation
2. Engaging the Dog Owner Community in the Design of an Effective Koala Aversion Program
3. The flipside of the flagship
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