Harnessing Online Research Communities for Co-creation in Social Marketing
Author:
Affiliation:
1. Univ. Grenoble Alpes, Grenoble INP, CERAG, 38000 Grenoble France
Publisher
SAGE Publications
Link
https://journals.sagepub.com/doi/pdf/10.1177/15245004241264052
Reference21 articles.
1. Applying Tools From Human-Centered Design to Social Marketing Planning
2. Comley P. (2007). Online panels are unsustainable: Online communities are the future – BBC World Service Case Study. In Proceedings of the ESOMAR Panel Research Annual Conference, Orlando, 24–26 October, 199–211.
3. Online Research Communities - a User Guide
4. Social Marketing’s Strengths, Weaknesses, Opportunities, and Threats (SWOT): A Commentary
5. 50 years of social marketing: seeding solutions for the future
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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