Affiliation:
1. Florida State University
2. Georgia Southern University
3. Cornell University
Abstract
A critical prerequisite for the formulation of effective travel marketing strategies in the next decade must include an understanding of the influence exerted through the Internet. The increasing presence of the Internet as an instrument for advertising travel destinations and travel-related services highlights its importance as a factor in travelers'decision-making processes. This exploratory investigation examined travelers who requested on-line infor mation about a potential vacation destination using the Internet. Results of this investiga tion suggest that Internet "users," when compared with "nonusers," are more educated, have higher household incomes, use commercial lodging accommodations while travel ing, tend to travel by air, and spend more money on travel-related expenses on a per diem basis. Implications for target marketing strategies designed for travel destination areas, services, and facilities are discussed.
Subject
Tourism, Leisure and Hospitality Management,Education
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Cited by
93 articles.
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