The role of product life cycle in medical technology innovation
Author:
Affiliation:
1. SDA Bocconi, Milan, Italy
Publisher
SAGE Publications
Subject
Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/1745790413476876
Reference40 articles.
1. Economic Evaluation for Devices and Drugs—Same or Different?
2. A Two-Decade Test of Product Life Cycle Theory
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