Social media use and information-sharing behaviour of university students

Abstract

Social media has evolved over the last decade as a key driver for sharing and acquiring information in various domains of life. The increasing popularity of social media raises a number of questions regarding the extent of its use and the types of information shared. This study is designed to answer these questions by investigating university students’ use of social media in terms of commonly used social media platforms, frequency of use and the types of information shared. It also looks at differences of opinion based on gender, academic discipline and programme of study. The study is based on a cross-sectional survey; a structured questionnaire was developed and data was collected from 400 students at four universities in Faisalabad, Pakistan. The findings indicate that the majority of the students were frequent users of social media and visited platforms daily or several times a day. WhatsApp, Facebook and YouTube were the most widely used social media platforms. Male students tended to use social media more frequently than their female counterparts. This study will serve as a guideline for further research as it addresses an untouched area from a local perspective and reports original research.