The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures

Abstract

The Australian and New Zealand Marketing Academy (ANZMAC) and its precursor, the Australian and New Zealand Academy of Marketing Educators Conference (ANZMEC), have been in existence for over a quarter of a century, with ANZMEC being founded in 1996. During that time, many scholars have contributed to research in marketing globally, establishing ANZMAC and its members as significant players internationally. With some of the key founding figures retiring, it is a good time to ensure that the organization’s corporate memory is not lost. In this brief piece I pay tribute to the succeeding waves of scholars who made the Academy the organization that it is today.