Abstract
Despite renewed interest in the affective and cognitive properties of attitudes, assessment of these constructs is plagued by a number of problems. Some techniques for overcoming these problems are outlined, and scales for assessing the affective and cognitive properties of attitudes are reported. Two studies examine the reliability and validity of these scales. Study 1 assesses the internal consistency and the discriminant and convergent validity of these scales and indicates that the scales are useful for assessing the affective and cognitive properties of attitudes toward a wide range of objects. In Study 2, the ability of the scales to differentiate attitudes that are based primarily on affective versus cognitive information is examined by experimentally creating affective or cognitive attitudes in subjects. Analyses reveal that the scales can differentiate between people whose attitudes are based primarily on either affective or cognitive information.
Cited by
587 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献