Foodservice mobile application quality determinants’ impact on customer satisfaction and repeat usage intentions: The role of perceived risk

Abstract

The current study aims to examine foodservice mobile commerce (MC) success model and investigate the relationships among its quality components, customer satisfaction, and repeat usage intentions in the restaurant context. The target population of the study was customers who had previous food delivery mobile application experience within the 12 months period. An online survey was conducted to collect the data and analyzed by the means of structural equation modeling. Ubiquitous connectivity, contextual offer, transaction accuracy, and content quality had significant positive impacts on customer satisfaction with food delivery mobile commerce application (MCA). The results also supported moderating effect of perceived risk on the relationship between customer satisfaction and repeat usage intentions. The study adds empirial evidence on the relationships between MCA quality components customer satisfaction. In addition, this study exaines the moderating role of perceived risk in the relationship between customer satisfaction and repeat usage intentions for food delivery mobile applications. The study can assist practitioners and MCA providers involved in the restaurant industry by showing how to configure quality components to satisfy customers and make them more willing to use food delivery mobile applications in casual dining restaurants.