Affiliation:
1. University of Bath, UK
2. Kedge Business School, Bordeaux, France
Abstract
The first quarter of the 21st century is witnessing an efflorescence of right-wing populism that is flourishing in a period of heightened precarity, global trauma, anxiety, and gross inequalities. One branch of right-wing populism, neoconservatism, aims to restore patriarchy; entry into organizations would help it achieve those ends. This article uses an extreme case study of a profession in which chauvinism flourishes to examine organizations’ receptivity, at “shop-floor” level, to neoconservative political ideologies and the restoration of patriarchy as an entry-route. Using Judith Butler’s work and psychoanalytical theory for theoretical inspiration we develop a theory of “chauvinizing”—that is, the performative constitution of chauvinism. This incorporates a contrast between “old” and “new” chauvinism and the conscious and unconscious allure of misogynistic practices to practitioners. We argue that chauvinizing practices may offer neoconservatism both a means of entry into organizations and opposition to its infiltration. This article contributes to political organization studies an understanding of how organizations may be permeated by unwelcome political activities, and a warning for organizations of the need for both wariness and strategies of resistance.
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