The Production of Locality During the Pandemic: Feel the Rhythm of Korea and “Dynamite”

Author:

Kim Ju Oak1ORCID

Affiliation:

1. Texas A&M International University, Laredo, USA

Abstract

How has the COVID-19 pandemic affected the social construction of locality? To examine the impact of the ruptures between physical mobility and digital fluidity on the media representation of locality, I analyzed two cases (the Korea Tourism Organization’s Feel the Rhythm of Korea project and BTS’ media performances for “Dynamite”) produced during the pandemic. Based on a textual analysis of the chosen video projects, I identified three social techniques in shaping locality: a mixture of the past and present, the territorialization of cultural references and performed bodies, and the rhetorical dichotomization of cultural space. I thus claim that locality is molded through a social practice of subjectivity that theatricalizes place attachment and spatial imagination, both influenced by border closures and digital adoption during the global crisis.

Publisher

SAGE Publications

Reference53 articles.

1. BANGTANTV. 2020a. “[BANGTAN BOMB] “Dynamite” Stage CAM (BTS focus) @ Gyeongbokgung - BTS.” October 1. https://www.youtube.com/watch?v=nF1zZIETE5k.

2. BANGTANTV. 2020b. “[BANGTAN BOMB] “Dynamite” Stage CAM (BTS focus) @ BBMAs 2020 - BTS.” October 16. https://www.youtube.com/watch?v=F43Rj9c1TQs.

3. BANGTANTV. 2021. “BTS “Dynamite” @ 63rd GRAMMY Awards show.” April 21. https://www.youtube.com/watch?v=jWRMXiHhDjc&list=RDjWRMXiHhDjc&start_radio=1.

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