Missing the Bigger Picture: The Need for More Research on Visual Health Misinformation-Reference-Cited by-同舟云学术

Missing the Bigger Picture: The Need for More Research on Visual Health Misinformation

Published:2022-08 Issue:4 Volume:44 Page:514-527
ISSN:1075-5470
Container-title:Science Communication
language:en
Short-container-title:Science Communication

Author:

Heley Kathryn¹^ORCID,Gaysynsky Anna¹²^ORCID,King Andy J.³⁴^ORCID

Affiliation:

1. National Cancer Institute, Bethesda, MD, USA

2. ICF Next, Fairfax, VA, USA

3. University of Utah, Salt Lake City, UT, USA

4. Huntsman Cancer Institute, Salt Lake City, UT, USA

Abstract

Research shows that health misinformation is widespread online and poses a potentially significant threat to public health. Visual misinformation has been largely overlooked, a notable gap given the unique features and ubiquity of visual content. In this essay, we (a) provide a working definition of visual misinformation, (b) summarize the main categories of visual misinformation, (c) offer examples of the functions visuals can serve within misinformation content, and (d) outline priorities for advancing research on visual misinformation. A systematic approach to studying visual misinformation can improve efforts to mitigate health misinformation and optimize science communication in the current information environment.

Funder

National Cancer Institute

Publisher

SAGE Publications

Subject

Sociology and Political Science

Link

http://journals.sagepub.com/doi/pdf/10.1177/10755470221113833

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