Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products-Reference-Cited by-同舟云学术

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Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products

Published:2004-01-01 Issue:1 Volume:32 Page:20-31
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:j acad market sci

Author:

Franke George R.,Huhmann Bruce A.,Mothersbaugh David L.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070303257856

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