Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory-Reference-Cited by-同舟云学术

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Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

Published:1994-06-01 Issue:3 Volume:22 Page:244-253
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Alpert F. H.,Kamins M. A.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070394223005

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