Communicating the Big Picture With Employees: The Impacts of CEO Vision Communication on Employee Engagement

Author:

Qin Yufan Sunny1ORCID,DiStaso Marcia W.2,Fitzsimmons Alexis Bajalia3,Heffron Eve2

Affiliation:

1. James Madison University, Harrisonburg, VA, USA

2. University of Florida, Gainesville, USA

3. Missio Creative Agency, Jacksonville, USA

Abstract

Communicating an organizational vision with employees can be critical to help employees internalize the vision, which might in turn increase their willingness to get engaged with the work and subsequently achieve higher goals. The aim of this study is to examine whether and how CEO vision communication could influence employee engagement. This study also proposed employees’ perceptions of work meaningfulness and organizational identification as the potential underlying mechanism that mediates the relationship between CEO vision communication and employee engagement. An online survey was conducted with employees across various industries in the U.S.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous)

Reference72 articles.

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2. Social Identity Theory and the Organization

3. Bajic E. (2017, December 27). Why communicating vision is the single most important thing you can do. Forbes. https://www.forbes.com/sites/elenabajic/2017/12/27/why-communicating-vision-is-the-single-most-important-thing-you-can-do/?sh=7f7508241e64

4. Key questions regarding work engagement

5. The mismanaged soul: Existential labor and the erosion of meaningful work

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