Examining Job Attribute Preferences Across Three Generational Cohorts

Abstract

This study examines whether job attribute preferences differ across three generational cohorts (i.e., cohorts of undergraduate students from 1995, 2004, and 2013). In 2013, we surveyed undergraduate students from several U.S. universities. We also obtained archival results from surveys administered to undergraduate students in 1995 and 2004. We found that salary/benefits, career advancement, and flexible work policies become more important across all three generational cohorts, whereas gender/racial equality increased in importance only from 2004 to 2013. Leadership showed no net gain from the 1995 to 2013 cohorts. Although most job attributes increased in importance, they largely have the same relative importance. Therefore, organizations should pause before making wholesale changes to workplace incentives and practices to cater to the new generation. To our knowledge, this is the first study to include U.S. millennial college students in the comparison of job attribute preferences across generations.