“I Can’t Just Pull a Woman Out of a Hat”: A Mixed-Methods Study on Journalistic Drivers of Women’s Representation in Political News

Abstract

While the persisting issue of women’s underrepresentation in political news partly arises from biases in the social reality, journalism plays a crucial role in mediating these biases. This study proposes a multilayered framework of gendered influences in journalistic news production to understand how journalistic factors exacerbate or mitigate women’s media representation. Drawing from a mixed-methods design (content analysis, survey, interviews), journalists’ own gender emerges as the strongest predictor of gendered representations. Women’s underrepresentation is also influenced by professional roles but not by organizations’ gender guidelines. We explore how journalists perceive these influences and discuss conceptual and practical implications.