Blacks in the News: Television, Modern Racism and Cultural Change

Abstract

Local news may be one vehicle through which television helps, inadvertently, both to preserve and to transform cultural values. Content analysis on the evening news on four Chicago television stations over a lengthy period suggests local television responds to viewing tastes of black audiences. However, data on these Chicago television news programs suggest racism still may be indirectly encouraged by normal crime and political coverage that depict blacks, in crime, as more physically threatening and, in politics, as more demanding than comparable white activists or leaders. Ironically, widespread employment of black television journalists suggests to viewers that racial discrimination is no longer a significant social problem. The mix of these two views of blacks encourages modern white racism—hostility, rejection and denial toward black aspirations—the study argues.