A Preliminary Assessment of the Effectiveness of Creativity Training in Marketing-Reference-Cited by-同舟云学术

A Preliminary Assessment of the Effectiveness of Creativity Training in Marketing

Published:1996-12 Issue:3 Volume:18 Page:46-56
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Gilbert Faye W.¹,Prenshaw Penelope J.²,Ivy Thomas T.³

Affiliation:

1. Department of Management and Marketing at the University of Mississippi in Oxford.

2. Else School of Management at Millsaps College in Jackson, Mississippi.

3. Department of Marketing at the University of Southern Mississippi in Hattiesburg.

Abstract

This study reports the results of a semester of instruction in creativity theory and techniques as assessed by the Torrance Test of Creative Thinking. In comparison to a control group, experimental subjects improved performance on some aspects of creativity, suggesting a need to investigate associations between techniques and dimensions of creative skills.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539601800306

Reference47 articles.

1. The social psychology of creativity: A componential conceptualization.

2. Social influences on creativity: The effects of contracted-for reward.

3. Faculty Perceptions of College Creativity Courses

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