Perceived Characteristics and Abilities of an Effective Marketing Department Head

Abstract

This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head’s effectiveness. Implications for faculty, department heads, and university administrators are addressed.