Using social media during job search: The case of 16–24 year olds in Scotland

Abstract

Social media are powerful networking platforms that provide users with significant information opportunities. Despite this, little is known about their impact on job search behaviour. Here, interview (participants = 7), focus group (participants = 6) and survey ( n = 558) data supplied by young jobseekers in Scotland were analysed to investigate the role of social media in job search. The findings show that Facebook, Twitter and LinkedIn are the most popular platforms for this purpose, and that the type of job sought influences the direction of user behaviour. Frequent social media use for job search is linked with interview invitations. The study also reveals that although most jobseekers use social media for job search sparingly, they are much more likely to do so if advised by a professional. Combined, the findings represent a crucial base of knowledge which can inform careers policy and be used as a platform for further research.