Misogyny in election discourse: Analysing the 2019 General Elections in India

Author:

Vincent Aparna1ORCID,Kumari Ria1ORCID

Affiliation:

1. Indian Institute of Management, Indore, India

Abstract

This article examines misogynist comments on women politicians as part of the campaign discourse for the 2019 General Elections in India. The objective is to understand and critically examine the broad patterns of misogynist discourse during election times and the socio-cognitive interface that enables such misogyny. Using a Critical-Feminist-Socio-Cognitive-Discourse Analysis, which combines Lazar’s Feminist Critical Discourse Analysis and Van Dijk’s Socio-Cognitive Approach, we analyse the explicit stating and implied underpinnings of 22 misogynist comments and identify 4 broad patterns and 8 sub-patterns. We argue that, while sharing similarities with global patterns and stereotypes of misogyny, election misogyny in India originates in socio-cognitive and cultural tropes unique to its patriarchal society. When reproduced in misogynist verbal attacks directed at female politicians, these historically rooted misogynist tropes further reinforce the dominant patriarchal culture and add to the attempts to delegitimize Indian women’s political representation and agency.

Publisher

SAGE Publications

Subject

Linguistics and Language,Sociology and Political Science,Language and Linguistics,Communication

Reference109 articles.

1. Association for Democratic Reforms (2019a) Lok Sabha Elections 2019: Analysis of Criminal Background, Financial, Education, Gender and Other Details of Candidates. New Delhi. Available at: https://adrindia.org/content/lok-sabha-elections-2019-phase-1-7-analysis-criminal-background-financial-education-gender (accessed 25 March 2022).

2. Association for Democratic Reforms (2019b) Lok Sabha Elections 2019: Analysis of Criminal Background, Financial, Education, Gender and Other Details of Winners. New Delhi. Available at: https://adrindia.org/content/lok-sabha-elections-2019-analysis-criminal-background-financial-education-gender-and-other (accessed 25 March 2022).

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