‘Who unlocked the kitchen?’: Online misogyny, YouTube comments and women's professional street skateboarding

Abstract

Abuse and harassment of sportswomen has become a global issue. And while the sportification of skateboarding has increased professional opportunities and media visibility for women athletes, it has also resulted in misogyny and gendered abuse on online platforms where competition coverage is posted. This study examines comments that collectively target competitors in YouTube streams of major professional women’s street skating competitions. Examined through the lens of ‘virtual manhood acts’, it demonstrates how gender boundaries of skateboarding are policed online through masculine acts such as gendered language, comparison, sexualisation and stigmatisation of non-normative femininities. In undertaking these virtual manhood acts, perpetrators delegitimise women skaters collectively and engage in strategies that elevate male membership in both the sport and fandom. The pervasive presence of abuse and misogyny highlights a need for further sport-specific research into behaviours which may impact athletes’ emotional and mental well-being, and create further barriers to participation, particularly in male-dominated sports cultures.