Affiliation:
1. Agder State College in Norway.
Abstract
A model is developed for predicting export adoption. The export adoption decision is viewed as a logical continuation of antecedent structural characteristics and behavior. Predictors and measurement problems are discussed. To illustrate the model, antecedent firm size, domestic market coverage, number of new products developed, and recent domestic market expansion are used to predict export adoption on a sample of previously non-exporting firms. The findings provide some support for the model.
Subject
Marketing,Business and International Management
Cited by
16 articles.
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