Teaching experientially with the Madeline Hunter Method: An application in a marketing research course

Abstract

Due to concerns about the disparity of learning and the high nonresponse rates encountered by student marketing research teams working with sponsors, the author adopted the Hunter Method to restructure his course. This method requires the use of a model onto which students can map their learning via guided practice as well as independent practice. This approach allows student teams to select different topics, but they must use identical research objectives. The author claims that it levelizes learning, renders learning easier for students, and enhances instructor efficiency.