The Effect of a Market Orientation on Business Profitability
Author:
Affiliation:
1. School of Business Administration, University of Washington.
2. Strategic Management, College of Business and Administration, University of Colorado at Colorado Springs.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224299005400403
Reference49 articles.
1. Managing Assets and Skills: The Key to a Sustainable Competitive Advantage
2. Marketing, Strategic Planning and the Theory of the Firm
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