Affiliation:
1. Norwegian School of Economics and Business Administration, Bergen.
Abstract
Is the structure of a retailing system dependent upon selected characteristics of the country served? The author's evidence affirms this hypothesis. The results reported may have important strategic implications for multinational retailers by serving as a base for forecasting. Temporal lags in the development of retail systems are found to approach the same length as lags in certain environmental factors.
Subject
Marketing,Business and International Management
Cited by
10 articles.
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