Affiliation:
1. Department of Marketing and Transportation, College of Business, Michigan State University.
Abstract
The authors describe how and why gray marketing occurs in the context of legal and illegal (shadow) marketing activities. The regulatory and judicial decisions relating to gray marketing activities are reviewed and the implications of an upcoming Supreme Court ruling on gray marketing are discussed. Finally, some suggestions are offered to trademark owners who face gray market competition.
Subject
Marketing,Business and International Management
Cited by
41 articles.
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