The Implications of E-Shopping for in-Store Shopping at Various Shopping Locations in the Netherlands

Abstract

Thus far, the empirical literature on the impact of e-shopping on in-store shopping has paid scant attention to the implications of e-shopping for shopping centres. Using a nationwide sample of 3000 Dutch e-shoppers we provide more insight into this topic. Results indicate that city centres are most likely to face the substitution of e-shopping for in-store shopping, followed by city district centres. Surprisingly, village centres are less affected by e-shopping than city centres. Moreover, for neighbourhood and convenience centres the adverse effects of e-shopping are small. The probability of substituting e-shopping for in-store shopping at particular shopping locations is largely influenced by the extent to which people shop online, as well as personal and geographical factors.