Reacting to a Large-Scale UNK-UNK during Its Initial Onset: Fast Response and Retrospective Sensemaking in South Korea

Author:

Choi Thomas Y.1,Kim Daesoo2,Yoo Seung Ho3

Affiliation:

1. W. P. Carey School of Business, Arizona State University, Tempe, AZ 85287-4706, UNITED STATES OF AMERICA

2. Department of Logistics, Service & Operations Management, Korea University Business School, Anam-dong, Seongbuk-gu, Seoul, 02841, REPUBLIC OF KOREA

3. School of Interdisciplinary Industrial Studies, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul, 04763, REPUBLIC OF KOREA

Abstract

This study addresses how a nation may cope with a large unknow-unknown event with looming uncertainty. We focus on Korea’s response to the onslaught of COVID-19. Although Korea’s response was fast and immediate, it was also incremental and disjointed. This study aims to provide a structured understanding of the confusing state of early responses. We adopt the theory-building approach based on case studies and use newspaper articles and government press releases as the primary sources of data. We develop a grounded theoretical model as evidence and use the enactment theory to explain the underlying empirical and theoretical dynamics.

Publisher

World Scientific and Engineering Academy and Society (WSEAS)

Subject

Economics and Econometrics,Finance,Business and International Management

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