Flickr was launched when digital cameras first began to outsell analog cameras, and people were drawn to the site for the opportunities it offered them to store, organize, and share their images, as well as for the connections that could be made with other like-minded people. This article examines the links between Flickr’s success and how images are organized within the site, as well as the types of people and organizations that use Flickr and their motivations for doing so. Factors that have contributed to Flickr’s demise in popularity will be explored, and the article finishes with some suggestions for how Flickr could develop in the future, along with some conclusions for image organization.