Comparative Study on the Development of Shaolin Zen Martial Medicine and Zheng Huaixian’s Martial Medicine

Abstract

Using the methods of logical analysis, literature, case analysis and comparative analysis, this paper reviews the thoughts of Shaolin Zen martial medicine and Zheng Huaixian’s martial medicine, analyzes and compares the thoughts of Shaolin martial art, Zen martial medicine and Traditional Chinese medicine with Zheng Huaixian’s martial medicine, and finds out the problems existing in the development of Zheng Huaixian’s medical science: Entity enterprise has not established, the industrial structure, marketing strategy, strategic consciousness is weak, the audience consumption less guidance, less economic benefit, draw lessons from shaolin chan factors in the success of the medical industry, relying on the brand, shaolin martial arts form strategic consciousness, the integration of martial arts of the industrial structure, promoting industrial strength, martial arts consumption market, to achieve economic efficiency, imagine Zheng Huaixian medical development path choice: In the production stage, brand awareness should be raised to build a vivid brand; in the marketing stage, new Internet technology should be used to develop diversified sales methods; in the consumption stage, consumer psychology should be mastered to activate the public’s desire to buy.