Abstract
The article offers a modernized method of SWOT analysis that allows you to determine the company's readiness for digitalization. Its distinctive feature is that the methodology includes coefficients that allow us to study the strengths, weaknesses, as well as opportunities and threats from the perspective of the requirements of the digital economy. Recommendations on the definition of the introduced criteria are presented. Methodological guidelines for filling in the matrix are proposed. When conducting a SWOT analysis, taking into account the criteria of business digitalization, it is recommended to use the model of the five forces of M. Porter. The new methodology allows the company to adapt to digital transformations in a timely manner, which will ensure a stable market position.
Publisher
St Petersburg State Institute of Technology (Technical University)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献