Egg Marketing at Veal Yun Market, Svay Rieng Province, Cambodia

Abstract

Eggs are a basic food item that helps maintain the health of the human body by providing vital vitamins, minerals, and other nutrients. Cambodia has produced eggs at an average annual growth of 2.24%. This study aims to study the demand and supply of eggs in Veal Yun market, and to understand the marketing chain of chicken and duck egg markets. This study is conducted at Veal Yun market, Svay Rieng town, Svay Rieng province by selecting all stalls which sell chicken eggs and duck eggs. The primary and secondary data are collected by using questionnaire, and all data are analysed in Ms. Excel. The result found that the longest period of selling egg of sellers are 10 years old, and an average of about 2.5 years. Purchasing an egg cost at least 450 Riel each egg, with an average cost of 496 Riel per egg and a maximum cost of around 550 riel per egg. The seller sold on average 15,000 eggs/month, while the quantity of eggs they buy-in on average comes to over 22,000 eggs/month. The price of eggs retail and wholesale in minimum, average, and maximum per egg is non-significant different from 500-550 Riel. In conclusion, the research result suggests a dynamic relationship between egg supply and demand in the market. As expected, a seller's sales quantity is likely influenced by their experience and customer base, along with the pricing strategy.