Specialization in Entry-Level Products: A Strategy for Industrial Development in Africa-Reference-Cited by-同舟云学术

Specialization in Entry-Level Products: A Strategy for Industrial Development in Africa

Published:2020-10-22 Issue:2 Volume:24 Page:39-53
ISSN:1918-9222
Container-title:Management international
language:
Short-container-title:mi

Author:

Diaw Diadié¹,Lessoua Albert²,Ndione Louis César³

Affiliation:

1. University of Rennes 2, Interdisciplinary Research Laboratory in Societal Innovations (LiRIS)

2. ESCE International Business School, INSEEC U Research Center

3. University of Reims, Reims Economic Sciences Laboratory (REGARDS)

Abstract

This article analyzes the potential of industrial development in Africa. Starting with the observation that the domestic demand in Africa is mainly oriented towards entry-level products, we explore the advantages of an industrialization strategy aimed at manufacturing these products. After identifying the determinants of specialization in entry-level products, we find that these product lines can play a fundamental role in the industrialization of Africa. It should also be noted that studies on entry-level products in Africa are quite rare; this study therefore opens up avenues for future research.

Publisher

Consortium Erudit

Subject

General Medicine

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