Research Note: The New All-Inclusive Board Formula in Mature Destinations — From Motivation to Satisfaction

Abstract

This study explores the all-inclusive board formula, recently expanded to traditional and mature destinations. Using a visitor survey conducted in Mallorca, Spain, tourists' main motivations, characterization and spending are explored. In addition, the study analyses the relationship between the all-inclusive formula and loyalty, a key factor for traditional resorts in the Mediterranean that are located near their main origin markets and record high levels of repeat tourism. The statistical evidence suggests that all-inclusive tourists have a lower level of spending, a lower ratio of repeat visit intention and a lower level of satisfaction.