Analysis of Customer Clustering for Make-To-Order Manufacturing Company
Author:
Affiliation:
1. King Mongkut's University of Technology North Bangkok,Industrial Engineering Department,Bangkok,Thailand
Funder
Faculty of Engineering, King Mongkut's University of Technology North Bangkok
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10355960/10355935/10356034.pdf?arnumber=10356034
Reference14 articles.
1. A review of the application of RFM model;Wei;Afr. J. Bus. Manage.,2010
2. Customer Clustering Based on RFM Features Using K-Means Algorithm
3. RFM ranking – An effective approach to customer segmentation
4. Data mining framework for the identification of profitable customer based on recency, frequency, monetary (RFM)
5. Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining
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