Customer Lifetime Value Prediction: An In-Depth Exploration with Regression, Regularization and Hyperparameter Tuning
Author:
Affiliation:
1. Christ University,Dept of Business Management,Bengaluru,India
2. Sri Balaji University,Dept of Business Management,Pune,India
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx8/10543254/10545024/10545140.pdf?arnumber=10545140
Reference19 articles.
1. Customer lifetime value research in marketing: A review and future directions
2. An Empirical Assessment of Customer Lifetime Value Models within Data Mining
3. Customer lifetime value model in an online toy store;Nikkhahan;J. Ind. Eng. Int,2011
4. Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model
5. Customer Life Time Value Prediction and Segmentation;Prakhar;International Research Journal of Modernization in Engineering Technology and Science,2021
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