Unity of Experience in Digital Marketing Paper: The Example of the Gaming Company Fnatic-Reference-Cited by-同舟云学术

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Unity of Experience in Digital Marketing Paper: The Example of the Gaming Company Fnatic

Published:2022-05-25 Issue: Volume: Page:
ISSN:
Container-title:2022 IEEE Zooming Innovation in Consumer Technologies Conference (ZINC)
language:
Short-container-title:

Author:

Kanazir Stefan¹,Kuleto Valentin²,Sevic Nevenka Popovic³,Ilic Milena¹,Vukovic Vladimir¹,Pantic Marija⁴

Affiliation:

1. Information Technology School- ITS, Belgrade,Belgrade,Serbia

2. Information Technology School- ITS, Belgrade LINK group, Belgrade,Belgrade,Serbia

3. University Business Academy in Novi Sad,Faculty of Contemporary Arts,Belgrade,Serbia

4. International School, LINK group, Belgrade,Belgrade,Serbia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9840523/9840527/09840706.pdf?arnumber=9840706

Reference40 articles.

1. Developing Elements of User Experience for Mobile Phones and Services: Survey, Interview, and Observation Approaches

2. Innovative brand experience's influence on brand equity and brand satisfaction

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