Unleashing Deepnets to Combat ad Click Fraud and Safeguarding Online Advertising-Reference-Cited by-同舟云学术

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Unleashing Deepnets to Combat ad Click Fraud and Safeguarding Online Advertising

Published:2023-11-01 Issue: Volume:4 Page:1-6
ISSN:
Container-title:2023 International Conference on Research Methodologies in Knowledge Management, Artificial Intelligence and Telecommunication Engineering (RMKMATE)
language:
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Author:

Sreekala S.P.¹,Rajnarayanan B.²,Vijayakumar Vidhya³,Mathi Malar⁴,Revathy S.³,Jeyalakahmi S.³

Affiliation:

1. KPR College of Arts Science and Research,Centre for Research and Development, School of Management,Coimbatore,Tamilnadu,India

2. Vinayaka Missions Research Foundation (Deemed to be University),Vinayaka Missions Kirupananda Variyar Engineering College,Department of Management Studies,Salem,Tamilnadu,India

3. PSG College of Arts and Science,Department of Corporate Secretaryship,Coimbatore,Tamilnadu,India

4. BSMED, Bharathiar University,Coimbatore,Tamilnadu,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10368386/10368609/10369226.pdf?arnumber=10369226

Reference15 articles.

1. An Ensemble Architecture Based on Deep Learning Model for Click Fraud Detection in Pay-Per-Click Advertisement Campaign

2. Online Advertising Frauds and Its Legal Framework;Chandran;Indian JL & Legal Rsch,2022

3. AI-Based Techniques for Ad Click Fraud Detection and Prevention: Review and Research Directions

4. Enabling self auditing for mobile clients in cloud computing;Saravanan;International Journal of Advanced Computer Technology,2013

5. Nature-Inspired-Based Approach for Automated Cyberbullying Classification on Multimedia Social Networking

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