Impact of Social Media Marketing Towards Purchase Intention of Green Cosmetics in Indonesia-Reference-Cited by-同舟云学术

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Impact of Social Media Marketing Towards Purchase Intention of Green Cosmetics in Indonesia

Published:2023-09-06 Issue: Volume: Page:
ISSN:
Container-title:2023 10th International Conference on ICT for Smart Society (ICISS)
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Author:

Sanny Lim¹,Ludony Jessica Gabriella²,Chandra Kezia²,Aguzman Glory²,Nurcahyo Rianto³,Ninal Melvin M.⁴

Affiliation:

1. BINUS Business School Master Program, Bina Nusantara University,Management Department,Jakarta,Indonesia

2. BINUS Business School Undergraduate Program, Bina Nusantara University,Management Department,Jakarta,Indonesia

3. BINUS Business School Undergraduate Program, Bina Nusantara University,International Business Management Department,Jakarta,Indonesia

4. St. Paul University,Information Technology,Surigao,Phillippines

Funder

Bina Nusantara University

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10291174/10291186/10291908.pdf?arnumber=10291908

Reference28 articles.

1. Product knowledge and information processing of organic foods

2. Drug delivery to retinal photoreceptors

3. Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study

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