Enhancing Retailer Auctions and Analyzing the Impact of Coupon Offers on Customer Engagement and Sales Through Machine Learning-Reference-Cited by-同舟云学术

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Enhancing Retailer Auctions and Analyzing the Impact of Coupon Offers on Customer Engagement and Sales Through Machine Learning

Published:2023-12-14 Issue: Volume:4 Page:1-6
ISSN:
Container-title:2023 Intelligent Computing and Control for Engineering and Business Systems (ICCEBS)
language:
Short-container-title:

Author:

Jayadharshini P.¹,Sharon Roji Priya. C²,Lalitha K.³,Santhiya S.¹,Keerthika S.¹,Abinaya N.⁴

Affiliation:

1. Department of Artificial Intelligence Kongu Engineering College,Erode,Tamilnadul

2. CHRIST(Deemed to be University) Bangalore,Department of computer science and engineering,Karnataka

3. School of Engineering and Technology, Christ(Deemed to be) University,Department of CSE,Bengaluru

4. Kongu Engineering College,Department of Artificial Intelligence,Erode,Tamilnadul

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10447018/10448515/10448900.pdf?arnumber=10448900

Reference20 articles.

1. A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study

2. Dynamic Demand Response Using Customer Coupons Considering Multiple Load Aggregators to Simultaneously Achieve Efficiency and Fairness

3. Dynamic Demand Response Using Customer Coupons Considering Multiple Load Aggregators to Simultaneously Achieve Efficiency and Fairness

4. A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study

5. Dynamic Demand Response Using Customer Coupons Considering Multiple Load Aggregators to Simultaneously Achieve Efficiency and Fairness

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