Impact of Sensory Branding on Buying Intensions for Toiletries, Personal Care & Cosmetic Products in India-Reference-Cited by-同舟云学术

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Impact of Sensory Branding on Buying Intensions for Toiletries, Personal Care & Cosmetic Products in India

Published:2023-12-14 Issue: Volume:76 Page:1-7
ISSN:
Container-title:2023 Intelligent Computing and Control for Engineering and Business Systems (ICCEBS)
language:
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Author:

Ashtankar Omprakash¹,ShrimantKakade Kiran²,Bhole Vishal³,Kale Shailendrakumar⁴,Brahmane Jayant⁵,Kulkarni Anjali M⁶

Affiliation:

1. Balaji College of Arts, Commerce & Science, Pune (of Affiliation), SavitribaiPhule Pune University,Pune

2. LalaLajpatrai Institute of Management, Mumbai, Mumbai University,HR Department,Mumbai,India

3. Indus Business School,Pune,India

4. SavitribaiPhule, Pune University,Department of MBA MarathwadaMitra Mandal's College of Engineering,Pune,India

5. SGPC's Guru Nanak Institute of Management Studies, Mumbai University,Mumbai,India

6. Mumbai University,LalaLajpatrai Institute of Management Mumbai,Mumbai,India

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10447018/10448515/10448878.pdf?arnumber=10448878

Reference32 articles.

1. All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?

2. Making sense of sensory brand experience: Constructing an integrative framework for future research

3. An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

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