The Role of Social Media Marketing and Product Characteristics on Increasing Consumer Satisfaction and Korean Skincare Products Repurchase Intention in Indonesia-Reference-Cited by-同舟云学术

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The Role of Social Media Marketing and Product Characteristics on Increasing Consumer Satisfaction and Korean Skincare Products Repurchase Intention in Indonesia

Published:2022-05-19 Issue: Volume: Page:
ISSN:
Container-title:2022 7th International Conference on Business and Industrial Research (ICBIR)
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Author:

Noviani Ratih¹,Anugrah Friskila¹,Manangka Theresia Inggrid¹,Yuniarty ¹

Affiliation:

1. Bina Nusantara University,BINUS Online Learning,Management Department,Jakarta,Indonesia,11480

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9786259/9786382/09786467.pdf?arnumber=9786467

Reference40 articles.

1. Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research;hair;European Business Review,2014

2. Consumers’ beliefs and behavioural intentions towards organic food. Evidence from the Czech Republic

3. Multigroup Analysis and Measurement Equivalence: Korean And Chinese Consumers of Korean Cosmetics

4. The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention in Indonesia

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Comparative Analysis of Summarization Methods for Skin Care Product Reviews: A Study on BERT, BART, and T5 Models;2023 International Conference on Advanced Mechatronics, Intelligent Manufacture and Industrial Automation (ICAMIMIA);2023-11-14

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