The Role of Social Media before and during a Holiday Travel: Generational and Gender Differences
Author:
Affiliation:
1. IHU,Dept. of Management Science and Technology,Kavala,Greece
2. University of Western Macedonia,Dept. of Informatics,Kastoria,Greece
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10470456/10470467/10470865.pdf?arnumber=10470865
Reference34 articles.
1. Differences in Generational Cohort Satisfaction from a Public Hospital Medical Personnel: Insights from Generation Cohorts X, Y, and Z
2. Perspectives on Social Media Marketing;Agresta,2010
3. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
4. Social media for cultural communication: A critical investigation of museums’ Instagram practices;Amanatidis;Journal of Tourism, Heritage & Services Marketing,2020
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