Effect of Social Media Influencer, Brand Awareness and Perceived Quality towards Brand Image of Shopping Platforms in China-Reference-Cited by-同舟云学术

Effect of Social Media Influencer, Brand Awareness and Perceived Quality towards Brand Image of Shopping Platforms in China

Published:2024-05-24 Issue: Volume:12 Page:250-254
ISSN:
Container-title:2024 IEEE 14th Symposium on Computer Applications & Industrial Electronics (ISCAIE)
language:
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Author:

Hoo Wong Chee¹^ORCID,Cheng Aw Yoke²^ORCID,Qian Xu¹^ORCID,Mubaarique Abdul Rahman³,Yahaya Yuhanim Hani⁴^ORCID

Affiliation:

1. INTI International University,Faculty of Business and Communications,Nilai,Malaysia

2. Office of the Registrar, BERJAYA University College,Kuala Lumpur,Malaysia

3. MNU Business School, Maldives National University,Male',Maldives

4. National Defence University of Malaysia,Faculty of Defence Science & Technology,Kuala Lumpur,Malaysia

Funder

National Defence University of Malaysia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx8/10576198/10576206/10576252.pdf?arnumber=10576252

Reference16 articles.

1. The Science of Persuasion: How to Influence Consumer Choice. Theres a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behaviour;Peek,2022

2. Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

3. THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY

4. Relationship of Customer Engagement, Perceived Quality and Brand Image on Purchase Intention of Premium Hotel’s Room

5. Social media: an emerging dimension of marketing communication;Ab Hamid;Journal of Management and Marketing Research,2013