Correlation Analysis of Public Welfare Activities and Brand Marketing Activities of Car Enterprises Based on Cloud Computing-Reference-Cited by-同舟云学术

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Correlation Analysis of Public Welfare Activities and Brand Marketing Activities of Car Enterprises Based on Cloud Computing

Published:2022-10 Issue: Volume: Page:
ISSN:
Container-title:2022 6th Annual International Conference on Data Science and Business Analytics (ICDSBA)
language:
Short-container-title:

Author:

Zhao Bowen¹,Zhang Jun¹,Yuan Dingyi¹,Yang Xu²,Zhang Yan²

Affiliation:

1. China Automotive Technology And Research Center Co., Ltd.

2. China Auto Information Technology (Tianjin) Co., Ltd.

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10129406/10129413/10129470.pdf?arnumber=10129470

Reference11 articles.

1. Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises

2. How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love

3. The impact of marketing activities on service brand equity

4. Organizational Factors Affecting Charitable Giving in the Environmental Nonprofit Context

5. Which maximizes donations: Charitable giving as an incentive or incentives for charitable giving?

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