Exploring Consumer Citizenship Behavior by Personification of E-Commerce Virtual Anchors Based on Shopping Value-Reference-Cited by-同舟云学术

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Exploring Consumer Citizenship Behavior by Personification of E-Commerce Virtual Anchors Based on Shopping Value

Published:2024 Issue: Volume:12 Page:76469-76477
ISSN:2169-3536
Container-title:IEEE Access
language:
Short-container-title:IEEE Access

Author:

Zhong Linling¹,Yang Yongzhong¹,Mei Zheng²^ORCID,Xie Yuxi³^ORCID,Yu Aixian¹^ORCID

Affiliation:

1. Business School of Sichuan University, Chengdu, Sichuan, China

2. Department of Sports Management, School of Physical Education, Sichuan University, Chengdu, China

3. School of Information and Intelligent Engineering, Yunnan College of Business Management, Kunming, Yunnan, China

Funder

Sichuan University

National Social Science Fund of China

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Link

http://xplorestaging.ieee.org/ielx7/6287639/10380310/10540116.pdf?arnumber=10540116

Reference44 articles.

1. Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming

2. Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework

3. The outcome set of relationship marketing in consumer markets

4. Service worker role in encouraging customer organizational citizenship behaviors

5. Customer value co-creation behavior: Scale development and validation

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